Bowerman and the Men of Oregon The Story of Oregon's Legendary Coach and Nike's Co-founder
by Kenny Moore
You can stand in awe before everything Bill Bowerman did and still miss the whole point of his life. Bowerman was a WWII hero with the 10th Mountain Division in Italy; coached 16 sub-four-minute milers at the University of Oregon; was a head US Olympic track coach; ignited the running boom; made Eugene, Oregon, the track capital of the world; invented the waffle-soled running shoe and co-founded Nike; and was half of a 71-year long love story. But Bowerman's true legacy was his method. He took Oregon's pioneer virtues of ingenuity and dogged endurance, added earthy humor, and developed a genius for solving almost every problem that he turned his blazing blue eyes on. In this book, Bowerman is celebrated for how his irresistible imagination transformed an unsuspecting world. 432 pgs. $28.95
